Minimum Advertised Price Policy

Date: October 17, 2022

Overview: To retain brand value and a healthy distribution channel, SmartShore Marine has implemented a Minimum Advertised Price Policy.

The Minimum Advertised Price (MAP) Policy sets a Minimum Advertised Price (MAP) for all SmartShore Marine products. This policy is designed to curb price slashing among SmartShore Marine retailers enabling them to remain profitable in this highly competitive business environment. To remain in good standing, SmartShore Marine Resellers must advertise and sell all products at, or above, the MAP.

SmartShore Marine will administer and enforce the MAP policy. Violations or refusal to participate in the SmartShore Marine MAP could result in loss of: Annual Advertising Cooperative Funds, Volume Rebate Incentive Rights to use SmartShore Marine intellectual properties, Ability to purchase SmartShore Marine products.

Reseller Defined: A reseller constitutes any merchant that sells to consumers. This includes, but is not limited to jobbers, retailers, online dealers, warehouse distributors, auction sellers, or auction sites. A reseller is also considered to be anyone that uses SmartShore Marine trademarks in connection with the advertisement, offering for sale, or sale of SmartShore Marine goods, whether such use is with or without SmartShore Marine’s consent.

Furthermore, warehouse distributors (WD) are responsible for monitoring to whom they sell to and ensuring that the purchasing party is not violating the MAP. Failure to do so may result in penalties to both the reseller and the WD.

Violations: A violation is defined as the sale or advertising of an SmartShore Marine product(s):

Selling below the stated MAP; Which are bundled together at a price below the aggregated MAP of the individual items; On a website with ambiguous pricing such as: “See Price in Cart”, “Make Offer”, “bid”, rebate funds, customer specific funds, or “Instant Message me for pricing”
Promotions: SmartShore Marine reserves the right to run National Promotions of their products. SmartShore Marine will provide to resellers the promotional information, with adequate timing, to ensure continued compliance with the pricing policy. SmartShore Marine encourages resellers to utilize the national promotions to their advantage while providing a high level of customer service to the end user.

SmartShore Marine encourages retail promotions and sales of our products. All retail promotions must be approved by SmartShore Marine in writing 90 days prior. If the retail promotions do not meet the requirements of the MAP, they will be in violation, subject to enforcement and penalties.

Enforcement & Penalties: MAP Services will administer the MAP by sending resellers notifications of violations. Once a violation is discovered, the reseller will automatically be penalized for their violation in accordance with the penalties stated below. The reseller will have (2) business days from the date the notification was composed to correct an internet violation, and (3) business days to correct all other violations. If a violation is not reconciled within the time allotted, the reseller will automatically receive the subsequent notification. SmartShore Marine will make the final determination as to whether the violation will be withdrawn.

Penalty for First Notification of Violation: a. Direct Accounts will: Lose the privilege to purchase the product found to be in violation for (30) days. b. Non-Direct Accounts will: Be added to the warehouse distributor Do Not Sell list and lose the privilege to purchase the product found to be in violation for (30) days.
Penalty for Second Notification of Violation: a. Direct Accounts will lose: The privilege to purchase the product found to be in violation for (90) days. 50% of their annual COOP funds. If any of the funds have already been credited, they will lose funds for the following year. b. Non-Direct Accounts will lose: All rights to SmartShore Marine intellectual properties and will have two days (2) business days to remove them off their website. The privilege of being listed on the SmartShore Marine dealer locator.

Penalty for Third and Final Notification of Violation: a. Direct Accounts: Immediate action must be taken to remove all SmartShore Marine products from the website. The following will be revoked immediately and remain in affect indefinitely. All SmartShore Marine intellectual property rights Privilege to purchase all SmartShore Marine products. 100% of annual COOP funds. If any of the funds have already been credited, they will lose funds for the following year. Eligibility to receive the Volume Rebate Incentive. Privilege of being listed on the SmartShore Marine dealer locator. b. Non-Direct Accounts: Will immediately be placed on the SmartShore Marine Do Not Sell List. This includes all SmartShore Marine products. All SmartShore Marine intellectual property rights are immediately revoked. This policy may be modified or amended at any time by SmartShore Marine. If any changes are to occur, SmartShore Marine will distribute a (30) day written notice of any changes to its resellers. Updated information may also be found at


We greatly appreciate your business and continued support of the SmartShore Marine brands. Should you have any questions regarding this policy, please feel free to contact us.


Contact info

MAP Services Reporting and Contact Email: